Principal Product Marketing Manager — Vertical Industries
Core
Lead strategic development of industry-specific value narratives, use case positioning, and sales-ready content for the Manufacturing vertical to drive GTM execution and competitive displacement.
Role type
Principal Product Marketing Manager (Vertical Industries)
Builds
Industry-specific value propositions, ROI models, sales plays, and GTM architecture for enterprise buyers.
Domain
B2B SaaS, Manufacturing, Life Sciences
Deliverable
product features
Required skills
GTM strategy, value positioning, competitive analysis, market intelligence, ROI modeling, stakeholder management, team leadership
Preferred skills
Experience in Life Sciences and Manufacturing, MBA or advanced degree
Technologies
Highspot, Smartsheet
Responsibilities
Define positioning scope and target segments for priority verticals; Build vertical Value Impact Models and define problem ownership; Maintain ICP definitions and CAPDB for sales targeting; Develop industry-specific messaging guides and sales play packages; Execute ecosystem mapping and competitive benchmarking; Partner with Customer Success to validate value models through customer stories.
Seniority
Principal, strategy & mentorship