Product Marketing Manager
Core
Shape go-to-market strategy, positioning, and messaging for construction tech estimation solutions to drive adoption and revenue.
Role type
Product Marketing Manager (B2B SaaS)
Builds
Go-to-market strategies, launch content, sales enablement tools, and thought leadership assets for construction tech products.
Domain
Construction technology / B2B SaaS
Deliverable
product features
Required skills
Strategic product positioning, competitive intelligence analysis, buyer persona definition, go-to-market execution, sales enablement, storytelling, market trend identification
Preferred skills
Construction technology domain expertise, product launch leadership, pragmatic marketing certification, proficiency with marketing automation and customer feedback tools
Technologies
Storylane, Miro, Survicate, Asana, Marketo, Aligned, Seismic, HighSpot, Pendo, Gainsight, Chorus, Gong, AI LLMs, Clay
Responsibilities
Partner with product management to define needs and messaging; identify market trends and synthesize competitive intelligence; define buyer personas and map customer journeys; own go-to-market strategy for new products and updates; create value prop messaging and launch campaigns; build feedback loops with customers to inform product decisions.
Seniority
Mid-Senior, hands-on IC
