UA Manager (Google Ads: Demand Gen / GDN)
Core
Manage Google Ads (Demand Gen and GDN) to drive user acquisition for a browser-based midcore adventure game.
Role type
Senior User Acquisition Manager (Google Ads)
Builds
User acquisition campaigns for a browser-based game
Domain
Gaming / Digital Advertising
Required skills
Google Ads (Demand Gen, GDN), Google Ads Scripts/APIs, SQL, BI tools, server-side conversion tracking, attribution modeling, LTV/ROAS analysis, creative brief development, hypothesis testing
Preferred skills
Experience with delayed conversion value optimization, AI tools for automation
Technologies
Google Ads, Google Ads Scripts, APIs, SQL, BI tools
Responsibilities
Manage Google Ads accounts and conduct audits, develop growth strategies, launch and scale Demand Gen/GDN campaigns, maintain testing pipelines, analyze performance and build dashboards, develop creative briefs, automate tasks using scripts/AI
Seniority
Senior, hands-on IC
