Lifecycle Manager
Core
Own the lifecycle machine to turn signups into daily users, single users into teams, and lapsed workspaces into returning ones via email and in-channel nudges.
Role type
Senior Lifecycle Manager (B2B SaaS)
Builds
Lifecycle communication system (emails, in-channel nudges, segmentation, testing) for a usage-based PLG B2B SaaS product.
Domain
B2B SaaS, Product-Led Growth, Customer Lifecycle Management
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Lifecycle strategy for usage-based/PLG B2B SaaS, Customer.io (segments, campaigns, webhooks, event-triggered flows), SQL, data fluency, AI tool usage, owner mentality
Preferred skills
Series A/B lifecycle ownership, deliverability management (domain warming, sender reputation), referral/advocacy program execution, CDP/ESP migration ownership
Technologies
Customer.io, SQL, AI tools (Viktor)
Responsibilities
Drive activation between first message and first scheduled task, build seat and usage expansion motions, own retention and reactivation strategies, manage advocacy/referral communication layers, define segmentation roadmap and drive data dependencies, manage channel deliverability and send hygiene
Seniority
Senior, hands-on IC