Jr. Digital Marketing Specialist - Strategy Track
Core
Entry-level digital marketing specialist executing data-driven SEO, PPC, content, and email strategies for clients while analyzing campaign performance.
Role type
Junior individual contributor digital marketing specialist
Builds
Client-facing digital marketing campaigns and analytics reports
Domain
Digital marketing / B2B services
Deliverable
product features
Required skills
SEO strategy, PPC campaign management, content strategy planning, email marketing execution, conversion rate optimization (CRO), web analytics interpretation, A/B testing, competitor analysis, keyword research, light website editing
Preferred skills
Copywriting, Google Analytics, Excel/Google Suite, Basic HTML, AI tools familiarity
Technologies
Google Analytics, RevenueCloudFX, Google Ads, Google Suite, Excel
Responsibilities
Create and execute SEO and AI Search Visibility strategies; Build and manage PPC campaigns; Plan content strategy and build outlines for copywriters; Manage CRO projects; Plan and execute email marketing campaigns; Analyze campaign performance data and prepare monthly reports; Conduct industry research and perform A/B testing; Partner with senior marketers on client campaigns
Seniority
Entry-level, hands-on IC
