Member of Marketing Staff - Marketing Manager (Demand Generation)
Core
Build and scale a demand generation engine for an AI coding agents platform, creating pipeline across paid, organic, and community channels.
Role type
Demand Generation Manager (hands-on IC)
Builds
Repeatable, measurable demand pipeline for a B2B SaaS developer-first market
Domain
B2B SaaS, AI software development tools
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Demand generation strategy, multi-channel campaign management, paid acquisition, attribution modeling, funnel optimization, data analytics, cross-functional collaboration
Preferred skills
Marketing to technical/developer audiences, PLG + sales-assisted funnel experience, marketing automation and CRM tooling
Technologies
HubSpot, Salesforce
Responsibilities
Own demand generation strategy across paid, organic, partnerships, and community channels; Build and optimise multi-channel campaigns aligned to product launches; Drive MQL → SQL pipeline growth with clear attribution; Run rapid growth experiments across paid media, landing pages, email, and content distribution; Manage budget allocation across channels based on performance; Define and track core growth metrics (CAC, CPL, conversion rates, pipeline contribution)
Seniority
Mid-level, hands-on IC