Marketing Lead
Core
Lead end-to-end marketing for an early-stage AI communications infrastructure company, building launch, content, and growth programs to increase signups, activation, and pipeline.
Role type
Marketing Lead (B2B SaaS/AI)
Builds
Product launches, content assets, and growth channels for an AI infrastructure platform
Domain
AI / Developer Tools / B2B SaaS
Deliverable
product features
Required skills
Product launch strategy, paid advertising, SEO, content creation (social, articles, video concepts), event coordination, analytics, AI tool automation
Preferred skills
Startup marketing experience, B2B/developer tools/AI domain knowledge, storytelling
Technologies
AI tools (Claude, Codex), advertising platforms, analytics tools
Responsibilities
Plan and execute product launches across social media, newsletters, and partner channels; Create social posts, articles, concept videos, and customer stories; Manage growth channels including paid advertising, SEO, newsletters, and co-marketing partnerships; Coordinate events such as founder dinners, developer events, and sponsorships; Track signups, activation, and pipeline, and report performance to leadership weekly; Use AI tools to automate repetitive work and support marketing strategy and creative direction
Seniority
Mid-Senior (4-12 years experience)