Digital Activation Manager
Core
Lead the planning, activation, optimisation and performance of SEM campaigns for two major Australian automotive brands, shaping future direction in modern search and AI-driven discovery.
Role type
Senior Search Executive / SEM Performance Specialist
Builds
Performance media strategies and campaign executions for automotive clients
Domain
Digital Marketing / Performance Media / Automotive
Required skills
Google Ads management (Search, Shopping, Performance Max), campaign forecasting and budget pacing, data analysis and reporting, client relationship management, mentoring junior staff, Excel proficiency
Preferred skills
Programmatic media experience (DV360), Generative Search expertise, AI-powered search activation
Technologies
Google Ads, DV360, GA4, Looker Studio, Power BI
Responsibilities
Develop performance media strategies aligned to client objectives, manage campaign forecasting and KPI delivery, translate campaign results into strategic insights, drive innovation through experimentation and automation, collaborate with cross-functional teams, coach and support junior team members
Seniority
Senior, hands-on IC with strategic influence