Director of SEM
Core
Own global SEM strategy, performance, and future of search acquisition for a language learning marketplace.
Role type
Director of SEM (Strategic Leadership)
Builds
Global search acquisition channel (Google Search, PMax, AI-powered ad formats) for Preply's learners and tutors.
Domain
Ed-Tech / Language Learning / Performance Marketing
Deliverable
production ML models | product features
Required skills
SEM strategy at scale, Google Search & PMax expertise, LTV-based bidding, team leadership, cross-functional partnership, AI integration in marketing, multi-market management
Preferred skills
Experience in high-growth consumer tech or e-commerce, data science collaboration, automation system design
Technologies
Google Ads, PMax, AI platforms, LTV bidding models
Responsibilities
Define global SEM strategy and vision, oversee keyword architecture and automation, lead LTV-based bidding strategy, build and lead a team of specialists, partner cross-functionally with Data Science and Brand teams, translate channel performance into business impact
Seniority
Director, strategic leadership with hands-on system design
