CRM Consultant
Core
Deliver data-driven customer engagement campaigns across multiple digital channels by translating CRM strategies into personalized executions using Braze and related platforms.
Role type
Senior CRM Consultant (Marketing Automation)
Builds
Personalized customer journeys and targeted campaigns across email, SMS, push, and WhatsApp
Domain
Digital Marketing / Customer Relationship Management
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Braze platform expertise, campaign execution, segmentation, personalization, data analysis, SQL, relational database understanding, QA, project guidance
Preferred skills
Salesforce Marketing Cloud, HubSpot, Braze certifications (Practitioner/Marketer), advanced SQL
Technologies
Braze, Salesforce Marketing Cloud, HubSpot, SQL
Responsibilities
Lead execution of CRM initiatives within Braze across email, SMS, push, content cards, and WhatsApp; Configure and customize Braze to translate approved strategies into campaigns; Design, build, launch, and optimize targeted campaigns using segmentation; Collaborate with strategy teams and stakeholders for accurate execution; Work directly with clients to develop tailored CRM solutions; Manage and analyze large datasets to identify customer behaviors and optimization opportunities; Create documentation and reports on campaign performance and key metrics
Seniority
Senior, hands-on IC with client-facing responsibilities