Member Engagement Marketing Specialist | rebel
Core
Designing personalized member engagement campaigns and content across EDM, SMS, and CRM channels to drive loyalty, retention, and lifetime value for millions of retail members.
Role type
Member Engagement Marketing Specialist
Builds
Personalized customer journeys, loyalty program communications, and targeted marketing campaigns for retail brands.
Domain
Retail / Customer Loyalty
Deliverable
product features
Required skills
CRM marketing, loyalty program management, multi-channel campaign execution (EDM, SMS, CRM), customer segmentation, campaign performance analysis, cross-functional collaboration
Preferred skills
Data-driven mindset, content creation, stakeholder management
Technologies
EDM, SMS, CRM
Responsibilities
Create and execute personalized member engagement campaigns; Develop compelling customer content and offers; Use customer insights to define target audiences and optimize performance; Collaborate with eCommerce, Merchandise, and Design teams; Monitor and report on campaign performance; Identify opportunities to enhance personalization capabilities.
Seniority
Mid-level, hands-on IC