Field Marketing Manager - Asia
Core
Manage end-to-end B2B marketing campaigns and brand visibility for a global fire engineering and risk consulting firm across Korea, Greater China, Singapore, and Malaysia.
Role type
Senior Field Marketing Manager (B2B)
Builds
Regional marketing plans, content assets, digital campaigns, and event programs for the Asia-Pacific region.
Domain
Professional services consulting (Fire engineering, safety, security, risk analysis)
Required skills
B2B marketing strategy, content development (technical writing, copywriting), digital campaign management, event planning, social media management, data analysis for marketing, cross-cultural communication
Preferred skills
Experience in AEC sector, SEO knowledge, CRM management, Adobe Creative Suite proficiency
Technologies
Microsoft 365, Adobe InDesign, Adobe Express, Brandfolder, Dynamics CRM, LinkedIn, WeChat, Weibo, Naver, YouTube
Responsibilities
Develop and execute regional marketing plans; collaborate with subject matter experts to identify marketing needs; manage content creation and digital campaigns; coordinate events and speaking opportunities; analyze marketing data to optimize performance; adapt strategies to regional cultural differences.
Seniority
Senior, hands-on IC