Senior Marketing & Communications Specialist (m/f/d) - Tieto Tech Consulting
Core
Plan and execute B2B marketing and communications activities to strengthen the Tieto brand in Germany, support business development, and drive lead generation through PR, content, and digital channels.
Role type
Senior Marketing & Communications Manager (B2B IT Services)
Builds
Brand awareness, editorial media coverage, digital campaigns, and event presence for Tieto Tech Consulting in Germany
Domain
IT Services / IT Consulting
Deliverable
product features
Required skills
B2B marketing strategy, PR and media relations, content creation and localization, SEO, performance marketing (LinkedIn/Google Ads), event management, account-based marketing, project management
Preferred skills
Experience with AI tools in marketing, knowledge of German industry media
Technologies
LinkedIn Ads, Google Ads, CMS (implied by website management), social media platforms
Responsibilities
Manage strategic media relations and press pitches; create and localize marketing content for web, social, and whitepapers; plan and execute digital campaigns and track performance; manage event logistics and branding; optimize website content and SEO; conduct account-based marketing research
Seniority
Senior, hands-on IC
