Performance Marketing
Core
Own performance marketing initiatives for Paytm's consumer businesses to drive incremental user growth, transaction growth, and efficient CAC/CPT across acquisition and reactivation.
Role type
Senior performance marketing manager (fintech/consumer internet)
Builds
Consumer funnel optimization (App Install → Signup/Login → First Transaction → Repeat/Reactivate) for Paytm's UPI, Recharge, Utilities, and Travel businesses
Domain
Fintech, mobile payments, consumer internet
Required skills
Performance marketing strategy, Google Ads, Meta Ads, DSP/OEM/app-growth ecosystems, full-funnel optimization, attribution modeling, budget management, user quality analysis, experimentation design, cross-functional collaboration, data-driven decision making
Preferred skills
Fintech experience, high-scale app business experience, OEM partnership evaluation, emerging ad products knowledge
Technologies
Google Ads, Meta, DSPs, OEM platforms, AppsFlyer, Firebase, GA4, BigQuery
Responsibilities
Own performance marketing strategy and execution across Google, Meta, OEM/DSP and emerging digital channels; Manage the consumer funnel across App Install → Signup/Login → First Transaction → Repeat/Reactivate; Translate business objectives into channel strategy, budgets, audience architecture, bidding and optimization frameworks; Drive improvement in CAC/CPI/CPT, conversion rates, scale and incremental contribution; Identify growth opportunities across UPI, Recharge & Utilities, Travel and other Paytm consumer businesses through user, geography, cohort and funnel-level analysis; Lead experimentation across audiences, creatives, campaign structures, bidding/optimization events, geographies and new platforms; Work closely with Analytics, Product, Business, Creative and Martech teams to improve measurement, attribution and campaign effectiveness; Develop strong understanding of incrementality, attribution and user quality, rather than optimizing purely towards platform-reported conversions; Leverage platforms such as AppsFlyer, Firebase, GA4, BigQuery and internal analytics tools to identify opportunities and drive decisions; Evaluate new performance channels, OEM partnerships and emerging ad products; Own performance reporting and communicate key insights, opportunities and risks to senior stakeholders; Ensure strong governance on budgets, pacing, measurement and marketing efficiency
Seniority
Senior, hands-on IC