Менеджер по aктивации продaж в электронной коммерции., Москва Ленинградский пр.
Core
Driving D-commerce sales growth for FMCG clients through data analysis, joint business planning, and marketing campaign execution.
Role type
Senior D-commerce Sales Activation Manager
Builds
D-commerce sales strategies, marketing campaigns, and client growth plans for FMCG brands
Domain
FMCG / D-commerce / Retail
Required skills
Data analysis, Joint Business Planning, Marketing campaign management, Budget management, Stakeholder management, Strategic planning, Sales negotiation, Consumer insights, Category management, Agency management
Preferred skills
D-commerce experience, English B2+, FMCG market knowledge, Proactive mindset
Technologies
D-commerce platforms, Marketing automation tools, Data analytics platforms
Responsibilities
Analyze customer data to identify growth opportunities and translate into actionable plans. Monitor competitor activity to develop market share strategies. Lead Joint Business Planning processes with key clients. Develop and implement Perfect Store concepts for clients. Design and execute marketing campaigns to increase traffic and revenue. Collaborate with D-commerce sales teams on forecasts, assortment, pricing, and inventory. Manage D-commerce agencies for strategic planning and optimization. Develop and execute annual marketing plans (ACP/AOP). Define KPIs and benchmarks for investment efficiency. Manage marketing budgets to ensure profitable growth.
Seniority
Senior, hands-on IC