Senior Manager RGM & Stratégie Promotionnelle H/F - Siège - CDI
Core
Define and deploy promotional strategy across two distribution circuits for a consumer goods company, optimizing investments to drive growth and profitability.
Role type
Senior Manager, Retail & Promotion Strategy
Builds
Promotional plans, budget allocations, and strategic recommendations for the Annual Business Plan
Domain
Consumer Goods / FMCG / Retail
Deliverable
product features
Required skills
Market data analysis, ROI calculation, strategic planning, stakeholder coordination, financial modeling, performance measurement
Preferred skills
Experience in FMCG or retail, category management, transformation projects
Technologies
CIM, CRA