Бренд-менеджер ,, Москва Ленинградский пр.
Core
Drive brand development vision, strategy, and execution; develop marketing activation programs to drive shopper engagement and conversion; lead commercial strategy for new products, packaging, and digital/in-store support.
Role type
Brand Manager
Builds
Brand plans, marketing activation programs, commercial strategies for new products/packaging/digital
Domain
FMCG / Retail / Consumer Goods
Deliverable
product features
Required skills
Brand strategy, marketing activation, commercial strategy, consumer data analysis, P&L management, demand planning, pricing strategy, PowerPoint, Excel, Nielsen
Preferred skills
Leadership, influence, collaboration, time management, analytical and creative thinking, entrepreneurship, English (Upper-Intermediate+)
Responsibilities
Develop and execute marketing activation programs, lead development of commercial strategy for new products/packaging/digital, drive consumer insights through data analysis, prepare Annual Operating Plan, manage P&L and A&M planning, influence sales and category leadership alignment
Seniority
Mid-level, hands-on IC
