Lifecycle Marketer, Self-Serve
Core
Execute lifecycle marketing (activation, engagement, retention, reactivation) for Lovable's self-serve user base using AI-driven personalization.
Role type
Lifecycle Marketer (Self-Serve)
Builds
Intelligent, adaptive lifecycle programs and automated messaging systems for millions of software builders.
Domain
B2C SaaS / Low-code development platform
Deliverable
production ML models | product features
Required skills
B2C lifecycle marketing, modern lifecycle marketing platforms (Braze, Iterable, Customer.io), Liquid templating, email HTML/CSS, segmentation logic, event-driven campaign architecture, CDPs, event pipelines (RudderStack), SQL, AI and automation for content creation and personalization.
Preferred skills
Experience building adaptive evolving lifecycle systems, designing systems that improve over time.
Technologies
Braze, Iterable, Customer.io, RudderStack, SQL, Liquid, AI tools
Responsibilities
Operate lifecycle marketing across activation, engagement, retention, and reactivation; design intelligent rules-based or algorithmic lifecycle programs; apply AI and automation to content generation, personalization, segmentation, and decisioning; build experimentation and data-driven optimization into lifecycle programs; partner with Data, Product, and GTM teams.
Seniority
Mid-Senior, hands-on IC