Lifecycle Marketing Manager
Core
Own the end-to-end lifecycle experience for members navigating cancer diagnosis, treatment, and survivorship, including family members and caregivers.
Role type
Lifecycle Marketing Manager (oncology care)
Builds
Multi-channel engagement journeys and touchpoints for cancer care programs
Domain
Healthcare / Oncology / Member Experience
Deliverable
product features
Required skills
lifecycle marketing, analytical fluency, multi-channel journey design, direct mail and printed materials, Braze, experimental design, clear writing, cross-functional partnership
Preferred skills
marketing to chronic condition patients, claims-based marketing, behavioral science, long-horizon program management, Metabase, AI for analysis
Technologies
Braze, Metabase
Responsibilities
Design full set of touchpoints shaping member experience from first contact to long-term relationship; Partner with product, design, and clinical teams to ensure clinically sound and appropriately timed interactions; Work with customer success and commercial teams to demonstrate program value to employers and health plans; Answer questions with data independently; Build paths in an ambiguous, fast-moving environment
Seniority
Mid-Senior, hands-on IC
