Product Marketing Manager
Core
Bridge the gap between product development and market adoption for a Wellbeing Management System serving schools globally.
Role type
First Product Marketing Manager (B2B SaaS)
Builds
Wellbeing Management System (curriculum-aligned lessons, planning tools, surveys, insights)
Domain
EdTech / Student Wellbeing
Deliverable
product features
Required skills
B2B SaaS product marketing, go-to-market strategy, sales enablement, customer research, pricing and packaging, content creation, data analysis
Preferred skills
EdTech experience, multi-market marketing, pricing strategy
Technologies
HubSpot, Customer.io, Canva, Claude, Manus
Responsibilities
Develop go-to-market plans and launch messaging for product releases; create sales enablement materials (pitch decks, demo videos, battlecards); manage customer communications and adoption campaigns; define product positioning and value propositions; research and optimize pricing and packaging strategies.
Seniority
Individual Contributor, early-stage builder