Reman Marketing Consultant - APD
Core
Partner with Resource Industries GTM teams and assigned Cat dealers in the Asia Pacific region to drive Reman Sales Growth, improve Reman Operations, and support overall STU $ growth and Cat Reman RI Growth Pillars.
Role type
Regional Marketing Consultant (Reman Services)
Builds
Reman product awareness, dealer alignment with Component Repair/Rebuild/Reman Strategy, and execution of Growth with Reman for assigned territories.
Domain
Industrial equipment / Remanufacturing / Asia Pacific
Deliverable
product features
Required skills
Business judgement, product support or marketing/distribution knowledge, customer financial impact analysis, NPI and market needs analysis, sales execution, cross-functional collaboration, regional business condition analysis
Preferred skills
Experience with Caterpillar dealers (ASR/ASC/PSOR/PSSR roles), knowledge of Cat Reman business model, experience working across Caterpillar matrix
Technologies
N/A
Responsibilities
Collaborate with Services Development and Sales Execution Teams, Reman Product Group, PSLD, and Cat dealers to optimize price & inventory, identify and fill product gaps, and promote Reman product; Partner with Cat Dealers to drive Reman awareness, education, lowest customer TCO, and understand specific industry needs; Execute Growth with Reman for Target Dealers in collaboration with Corporate Services Growth Strategy
Seniority
Mid-level, field-based consultant
