Channel Marketing EWS/IT Leader META
Core
Leads channel marketing strategy and execution for Eaton's EWS/IT sector across the META (Middle East, Africa, Turkey) region, driving partner recruitment, onboarding, enablement, and retention to accelerate channel sales.
Role type
Senior Channel Marketing Leader (EWS/IT)
Builds
Partner programs, joint marketing campaigns, and sales enablement tools for Eaton's EWS/IT products
Domain
Industrial Power Management (EWS/IT)
Deliverable
product features
Required skills
Channel marketing strategy, partner program management, sales enablement, digital platform adoption, joint marketing execution, data-driven decision making, cross-functional leadership, change management, strategic agility
Preferred skills
Experience managing large marketing teams (approx. 50 people), agile methodologies, coaching and people development
Technologies
PRM, CRM, EDI, Order Centre, product inventory APIs
Responsibilities
Develop channel marketing strategies aligned with META commercial goals; Lead partner onboarding, training, and loyalty initiatives; Drive adoption of Eaton digital tools and configurators; Execute joint marketing activities and manage MDF allocation; Monitor partner program performance and ROI; Collaborate with global teams on content and market insights
Seniority
Senior, hands-on IC with team leadership