General Manager - 3 Phase UPS Channels
Core
Accelerate growth and enhance market coverage of three-phase UPS products across India by leveraging national distributors, channel partners, and resellers.
Role type
Senior General Manager, Channel Sales
Builds
3-phase UPS sales volume and market penetration in India
Domain
Industrial Power Supply / UPS / Distribution Channels
Required skills
Channel management, distributor relationship management, sales strategy, market penetration planning, product policy alignment, sales forecasting, partner enablement, cross-functional collaboration
Preferred skills
Experience in IT channel sales, knowledge of channel buying behavior, project management training
Technologies
3-phase UPS systems, Power Advantage Partner Program
Responsibilities
Drive 3-phase UPS business through national distributors and channel partners across India; Develop channel policies and penetration plans for new geographies; Monitor distributor health (stock movement) and execute corrective actions; Enhance brand visibility and channel engagement; Deploy the Power Advantage Partner Program to grow tier-2 revenues; Train channel partners on 3-phase UPS installation and project management; Collaborate with Product Managers and Regional Managers on pricing and product policy; Prepare material forecasting and monthly planning with sales operations; Conduct weekly cadences with regional sales teams and quarterly distributor reviews; Build a network of 15-20 key partners to establish stock and sell models.
