CVM Product Manager
Core
Design, develop, and execute proactive, below-the-line targeted campaigns for enterprise mobile services, covering migration, renewal, upsell, and cross-sell.
Role type
CVM Manager
Builds
Enterprise mobile campaigns and customer retention/upsell strategies
Domain
Telecoms / Customer Value Management
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Campaign lifecycle management, audience selection, offer design, data analysis, behavioral pattern identification, IBM SPSS Modeller, SQL, CRM platforms
Preferred skills
Customer lifecycle concepts (retention, upsell, churn), B2B experience, telecoms experience
Technologies
IBM SPSS Modeller, SQL, CRM/campaign management platforms
Responsibilities
Design and execute targeted campaigns, manage full campaign lifecycle from audience selection to reporting, track campaign performance against key metrics, analyze customer datasets to identify opportunities, prepare performance reports, support cross-functional teams with data insights
Seniority
Mid-level Manager