Territory Sales Officer
Core
Drive sales growth and market execution across an assigned territory by managing distributor relationships, strengthening outlet coverage, and delivering primary and secondary sales targets.
Role type
Territory Sales Officer (Channel Sales)
Builds
Sales performance and market presence for consumer brands
Domain
FMCG / Consumer Goods / Distribution
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Channel sales management, distributor operations, market analysis, sales planning, promotional activity execution, negotiation, relationship management, data interpretation (MIS/Excel), territory coverage
Preferred skills
ROI calculation, distributor appointment processes, competitive positioning analysis
Technologies
Microsoft Excel
Responsibilities
Achieve assigned sales targets through regular market visits and personal selling; Manage distributor operations across front-end and back-end infrastructure; Monitor distributor performance and take corrective action; Analyze MIS and sales reports to identify market opportunities; Develop and maintain strong relationships with distributors and trade partners; Plan and execute promotional activities; Monitor product availability, distribution, and merchandising; Gather market intelligence and provide feedback to the branch team.
Seniority
Mid-level, hands-on IC
