Lifecycle Marketing Lead (Remote CAD)
Core
Building a dedicated Lifecycle Marketing practice from the ground up to help clients turn demand into pipeline, revenue, and long-term value across eCommerce and B2B/SaaS models.
Role type
Associate Director of Lifecycle Marketing (Player-Coach)
Builds
Lifecycle marketing strategies, customer journeys, segmentation frameworks, and measurement systems for B2B and eCommerce clients.
Domain
B2B Performance Marketing, SaaS, eCommerce, Customer Lifecycle Management
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle marketing strategy, CRM/marketing automation architecture, B2B/SaaS/eCommerce business models, program architecture from scratch, segmentation, automation, customer journeys, trigger logic, experimentation, lifecycle measurement, client leadership, mentoring, commercial scoping, ambiguity management.
Preferred skills
Agency/consulting experience, multi-client management, channel-driven revenue models, ERP environments (SAP, Oracle, NetSuite), SMS strategy, RevOps/Sales Ops partnership, professional services scoping/pitching, building new service offerings.
Technologies
HubSpot, Salesforce Marketing Cloud, Pardot, Klaviyo, Marketo, Attentive, SAP, Oracle, NetSuite, Epicor, Infor
Responsibilities
Architect end-to-end customer and prospect journeys; develop segmentation strategies; build testing roadmaps; establish measurement frameworks; own client relationships; build the Lifecycle Marketing practice offering; mentor and develop team members.
Seniority
Senior, hands-on IC with leadership responsibilities