Senior Growth Lead
Core
Own hands-on marketing for an AI-powered hospitality software platform, spanning product marketing and demand generation.
Role type
Senior Growth Lead (Product Marketing & Demand Generation)
Builds
Scalable campaigns across digital and in-person channels for an AI hospitality software platform
Domain
B2B SaaS / AI / Hospitality
Deliverable
product features
Required skills
Product positioning, paid acquisition, funnel optimization, content creation, field marketing, competitive research, marketing analytics, A/B testing
Preferred skills
Experience in fast-growing companies
Technologies
LinkedIn, newsletters, podcasts, webinars, paid advertising platforms
Responsibilities
Develop product positioning and messaging; create content (videos, blogs, webinars); research competitors; execute field marketing and events; build paid ad campaigns; optimize signup funnels and lead generation; analyze conversion metrics.
Seniority
Senior, hands-on IC
