Lifecycle Marketing Manager
Core
Define and own the end-to-end lifecycle and owned-channel strategy for Product, Hardware, and Brand initiatives to drive player engagement, conversion, retention, and revenue.
Role type
Senior Lifecycle Marketing Manager
Builds
Multichannel digital programs and campaigns across web, email, mobile, and on-console channels
Domain
Gaming / Entertainment
Deliverable
product features
Required skills
Lifecycle marketing strategy, owned-channel management, cross-functional leadership, data-driven storytelling, experimentation design, automation scaling, personalization, stakeholder influence
Preferred skills
Emerging technology exploration, customer behavior analysis, scalable best practices establishment
Technologies
Web, email, mobile, on-console direct messaging channels
Responsibilities
Define channel roles and establish long-term roadmaps for player engagement; Lead partnerships with Product, Hardware, Brand, and global marketing teams; Design player-centric programs for high engagement and revenue; Set priorities and evolve plans based on product launches and player behavior; Lead technical and data conversations to scale automation and personalization; Design experimentation plans using data insights; Establish scalable best practices for automated customer journeys
Seniority
Senior, strategic and influential IC