Senior Brand & Content Strategist
Core
Leading brand campaigns, product storytelling, and content development to drive go-to-market strategy for new collections and product launches across a diverse portfolio of home furniture categories.
Role type
Senior Brand & Content Strategist
Builds
Integrated brand campaigns, product narratives, and content assets for global home furniture collections
Domain
Home Furniture / Consumer Goods
Deliverable
product features
Required skills
Brand campaign leadership, product launch strategy, consumer insight analysis, cultural trend activation, agency management, project management
Preferred skills
Experience with social media and digital marketing channels, content strategy expertise, cross-functional collaboration
Technologies
Social media platforms, digital marketing tools, content management systems
Responsibilities
Lead end-to-end brand campaigns and product launches; Develop compelling product stories grounded in consumer insights; Identify and activate cultural moments; Manage creative agencies and production partners; Analyze customer and category insights to identify growth opportunities; Drive projects from concept to execution
