Director, Brand Storytelling
Core
Sets brand narrative, content, and messaging strategies for clients based on audience research and data, leading the workstream from pitch to account life.
Role type
Director, Brand Storytelling
Builds
Integrated marketing strategies, content ecosystems, and brand narratives for client accounts
Domain
Marketing, Brand Strategy, Social Media
Deliverable
product features
Required skills
Brand storytelling, Content strategy, Audience research, Social listening, Creative brief authoring, Team leadership, Freelance talent management, Cross-functional collaboration, Paid/organic/social strategy, Cultural trend analysis
Preferred skills
New business pitch experience, Community growth, Creator content guidance
Technologies
Social listening tools, Creative performance analysis platforms
Responsibilities
Establish brand narratives and develop content strategies for accounts and pitches; Author or co-author briefs for creative, media, and social teams; Lead a mixed team of full-time staff and freelance subject-matter experts; Orchestrate vision across strategy, creative, media, social, and community teams; Track real-time audience feedback and feed insights back into the strategy.
Seniority
Director, people management
