senior social strategist (New York City or Seattle – U.S.)
Core
Lead the strategic vision, development, and execution of social-first campaigns that show up powerfully in culture, translating business priorities and cultural moments into engaging social ideas for Starbucks.
Role type
Senior social strategist (brand strategy & creative)
Builds
Social-first campaigns, content, and brand relevance across digital channels
Domain
Consumer packaged goods (coffee) + digital marketing
Deliverable
product features
Required skills
Social media strategy, large-scale campaign execution, agency management, cross-functional collaboration, data-driven optimization, creative storytelling
Preferred skills
Deep understanding of social platforms, trends, and emerging technologies
Responsibilities
Own social campaign strategy from brief to launch to optimization; Develop and advocate for a social-first creative vision; Partner with external agencies to ensure strategic rigor and creative excellence; Collaborate cross-functionally with internal marketing, merchandise, product, and media teams; Use insights to inform strategy and optimize content and channel approach; Define and implement strategy-to-creative processes to enable scale, speed, and excellence; Champion creative storytelling with fresh ideas and bold thinking.