Gerente Sênior de Branding e Marketing
Core
Senior Branding and Marketing Manager leading LG's brand strategy in Brazil and marketing initiatives for TV, Audio, and Monitor categories.
Role type
Senior Branding and Marketing Manager
Builds
Brand positioning, product launch plans, institutional and seasonal campaigns, and brand community platforms.
Domain
Consumer Electronics / Home Appliances
Deliverable
product features
Required skills
Brand strategy, product marketing, P&L management, market analysis, team leadership, stakeholder management, campaign development, budget management, cross-functional collaboration.
Preferred skills
Experience in consumer electronics, technology, or related segments; knowledge of online and offline media, paid media, social media, influencer marketing, and content strategies.
Technologies
None stated
Responsibilities
Lead LG's brand strategy in Brazil; develop and implement marketing strategies for TV, Audio, and Monitor categories; build product launch and communication plans; manage P&L and marketing budget; monitor key marketing indicators; lead the LG Studio in-house agency team; manage external partners and agencies.
Seniority
Senior, hands-on leadership