Paid Social Media Manager
Core
Execute and optimize paid social campaigns across platforms, managing creator allowlisting, tracking, and creative testing to maximize ROI for client brands.
Role type
mid-level individual contributor paid social media manager
Builds
high-value paid social campaigns and social commerce initiatives
Domain
digital marketing + social media advertising
Required skills
paid social platform expertise, campaign execution, A/B testing, creator allowlisting, tracking pixels, UTM parameters, creative testing, social commerce, stakeholder communication, project management
Preferred skills
Meta Blueprint certification, TikTok Academy certification
Technologies
Meta Business Manager, TikTok Ads Manager, Google Ads, LinkedIn Campaign Manager, Snapchat Ads Manager, Asana
Responsibilities
Execute and optimize paid social campaigns across platforms, Monitor campaign performance daily and implement real-time optimizations, Manage creator allowlisting and troubleshoot platform issues, Develop and execute creative testing strategies, Support social commerce initiatives including TikTok Shop, Partner with Senior Managers on budget pacing and risk identification, Analyze performance data and contribute to strategic recommendations, Serve as day-to-day point of contact for client stakeholders
Seniority
Mid-level, hands-on IC