Director of International CRM
Core
Lead global customer engagement and retention programs, overseeing email, SMS, and push channels to deepen relationships and maximize lifetime value across international markets.
Role type
Senior Director of International CRM
Builds
Global customer retention and lifecycle programs for a mindful movement retail brand
Domain
E-commerce / Retail / Lifestyle
Deliverable
production ML models
Required skills
Strategic leadership, global CRM strategy, lifecycle marketing, email/SMS/push automation, data analytics, LTV modeling, cross-functional influence, team management, localization
Preferred skills
Experience scaling CRM in global retail, mobile-first consumer behavior, marketing technology platforms
Technologies
Email, SMS, Push, WhatsApp, WeChat, KakaoTalk, LINE, Marketing Technology Platforms, Data Platforms
Responsibilities
Define international CRM strategy and roadmap, oversee global campaign execution, partner with in-market stakeholders for localization, build segmentation and predictive models, manage team roles and KPIs, drive cross-functional alignment with marketing and product teams
Seniority
Senior, hands-on IC with leadership responsibilities