Manager, Marketing
Core
Own marketing performance and end-to-end funnel for dedicated personal injury litigation areas (maritime, medical malpractice, nursing home, workers' compensation), driving cost per intake and conversion to signed cases.
Role type
Manager, Performance Marketing (Legal)
Builds
Marketing campaigns and funnels for personal injury litigation services
Domain
Legal services / Personal injury litigation
Required skills
Performance marketing management, Budget forecasting, Funnel analysis, Hypothesis testing, Cross-functional collaboration, Data-driven decision making
Preferred skills
SQL, BI tools (Power BI, Tableau), Regulated industry experience, Call-driven funnel experience, Multi-market planning
Technologies
Excel, Google Sheets, SQL, Power BI, Tableau
Responsibilities
Own end-to-end performance metrics (spend, cost per intake, conversion), Diagnose funnel breakdowns before scaling spend, Design and report on marketing tests, Build annual plans and track monthly pacing, Partner with intake to improve lead quality and volume, Create creative and messaging briefs, Report results to leadership
Seniority
Manager, hands-on IC