Senior Partnerships Brand Manager
Core
Develop strategic brand partnerships and collaborations to strengthen the PlayStation brand and drive awareness for first-party titles.
Role type
Senior Partnerships Brand Manager
Builds
Strategic brand partnerships, business cases, and activation programs for PlayStation
Domain
Gaming / Entertainment
Deliverable
product features
Required skills
partnership strategy, business development, negotiation, contract management, budget management, stakeholder management, commercial acumen, program leadership, measurement and analytics
Preferred skills
gaming industry experience, cultural curiosity, AI tool familiarity, international travel
Technologies
AI-enabled tools for research and planning
Responsibilities
Identify and develop brand partnership opportunities across consumer goods, fashion, and lifestyle; lead partnerships from concept through launch and evaluation; manage partner and agency relationships and budgets; collaborate with Studios, Games Marketing, Legal, and Finance to integrate programs; define success measures and track program value.
Seniority
Senior, hands-on IC