Solutions Consultant Digital Audiences
Core
Solutions Consultant driving digital audience revenue for healthcare brands by acting as a practitioner-level expert in audience strategy and activation within the AdTech ecosystem.
Role type
Senior IC Solutions Consultant (Life Sciences/Digital Audiences)
Builds
Digital audience targeting, activation, and measurement strategies for pharma, biotech, and medical device clients
Domain
Healthcare marketing, AdTech, Digital Media
Required skills
Digital media audience strategy, programmatic buying, DSP/DMP management, identity resolution, consultative selling, life sciences marketing knowledge, deal structuring, pipeline management
Preferred skills
Healthcare data knowledge (claims, EHR), HIPAA/privacy-safe targeting, MLR process familiarity, agency/publisher background, team-selling models
Technologies
DSPs, DMPs, Programmatic platforms, CRM, AdTech ecosystems
Responsibilities
Identify and prioritize digital audience opportunities with Account Executives; lead audience strategy conversations with pharma/biotech marketers; design solution business cases and proposals; coach Account Executives on digital audience products; map new buyers beyond traditional contacts; present to customer stakeholders to clear technical and procurement objections
Seniority
Senior, hands-on IC
