Vertical Marketing Manager (VMM)
Core
Strategic owner of personalized account messaging, industry positioning, pipeline acceleration, and revenue impact within assigned verticals for a fintech platform.
Role type
Senior B2B Vertical Marketing Manager
Builds
Personalized messaging frameworks, ABM campaigns, and field-ready enablement assets (decks, playbooks, battlecards) for financial institutions and fintechs.
Domain
Fintech / Financial Services
Required skills
B2B vertical marketing strategy, account-based marketing (ABM), personalized messaging development, cross-functional stakeholder influence, data-driven campaign analysis, project management
Preferred skills
AI tool utilization for workflow acceleration, experience with embedded financial products
Technologies
None explicitly listed beyond general marketing tools
Responsibilities
Define and execute vertical marketing strategies; develop ICPs and value propositions; build personalized messaging frameworks; partner with Product and Data to embed insights; deliver field-ready enablement assets; execute integrated ABM campaigns; track KPIs for pipeline and revenue.
Seniority
Senior, hands-on IC