Director of Demand Generation
Core
Design and build a demand generation engine to generate qualified leads, tours, and pipeline for new market launches and stabilize occupancy for existing buildings.
Role type
Director of Demand Generation (Player-Coach)
Builds
Repeatable demand generation systems, launch playbooks, and a scalable team for a real estate/logistics company.
Domain
Real Estate / Logistics / eCommerce
Required skills
Demand generation strategy, team leadership (7+ years exp, 2+ managing), market launch planning, cross-channel campaign management, paid media optimization, campaign analytics, AI fluency and implementation, pipeline management. (via careerplan.io/jobs/6194491004-director-of-demand-generation-at-saltbox)
Preferred skills
Experience building functions from scratch, experience with AI agents for workflow automation.
Technologies
AI agents, paid media platforms, CRM/Marketing Automation tools.
Responsibilities
Define and execute demand strategy across owned, paid, and partner channels; own go-to-market campaigns for new markets; manage and coach direct reports and external agencies; optimize lead volume and cost per lead; automate recurring workflows using AI; report pipeline metrics to leadership.
Seniority
Director, hands-on IC with team management