Senior Manager Marketing
Core
Senior Marketing Manager serving as Udemy's on-the-ground owner in Japan and strategic liaison with partner Benesse to drive B2B growth.
Role type
Senior Manager, B2B Marketing & Partnerships
Builds
B2B marketing strategies, joint campaigns, and field events leveraging Udemy and Benesse resources
Domain
EdTech, B2B Marketing, Japan Market
Required skills
B2B marketing strategy, partner management, demand generation, field marketing & event execution, customer marketing programs, cross-organizational leadership, data-driven decision making
Preferred skills
Experience in Japanese business environment, educational or technology sector partnerships
Technologies
None explicitly listed
Responsibilities
Serve as primary strategic liaison between Udemy and Benesse ensuring alignment on strategy and objectives; Develop and execute comprehensive marketing strategies leveraging both organizations' resources; Plan and manage multi-channel marketing campaigns integrating Udemy and Benesse capabilities; Design and implement demand generation programs to create qualified leads; Own end-to-end field event management including conferences, webinars, and trade shows; Develop and run customer marketing programs for B2B accounts; Facilitate collaboration between Udemy and Benesse teams; Build and nurture additional strategic partnerships; Analyze campaign performance and partnership effectiveness; Manage marketing budgets and resource allocation
Seniority
Senior, hands-on IC with leadership responsibilities
