Consumer Marketing Manager, Japan
Core
Develop and execute locally relevant consumer marketing programs for OpenAI's products in Japan, driving user growth, activation, and retention through culturally resonant campaigns.
Role type
Senior consumer marketing manager (Japan market)
Builds
Integrated marketing initiatives spanning brand, product storytelling, digital, social, creators, partnerships, and community
Domain
Consumer technology / AI products in Japan
Deliverable
product features
Required skills
Consumer marketing strategy, full-funnel growth management, Japanese cultural and media landscape expertise, agency and creator partner management, cross-functional collaboration, stakeholder influence
Preferred skills
Experience in ambiguous environments, network of local production partners
Technologies
None stated
Responsibilities
Develop Japan-specific consumer marketing plans aligned with global priorities; Drive initiatives to grow users and weekly active users; Act as a local expert providing insights on Japanese consumer behavior; Manage local agencies and creators for authentic campaigns; Partner with product marketing and regional leadership; Represent the voice of Japan in internal strategy decisions
Seniority
Senior, hands-on IC
