Junior UA/Growth Manager
Core
Execute and optimize paid media campaigns to drive user acquisition, leads, and revenue for video game titles and products.
Role type
Junior User Acquisition Manager
Builds
User acquisition campaigns for B2B and B2C video game products
Domain
Video game industry / Performance marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing, Paid media management, Data analysis, Campaign optimization, Cross-functional collaboration, Budget tracking
Preferred skills
Mobile UA platforms, A/B testing, Funnel analysis, Web analytics tools, Project management tools
Technologies
Meta Ads Manager, Google Ads, YouTube, LinkedIn Ads, Excel, Google Sheets, GA4, Jira, Confluence, Notion, AppsFlyer, Adjust
Responsibilities
Execute day-to-day user acquisition campaigns across key paid channels; Plan, launch, and optimize performance campaigns for B2B and B2C objectives; Contribute to a structured testing roadmap across targeting, creative concepts, and bidding strategies; Monitor campaign performance and surface optimization recommendations; Collaborate with Art and Design teams to brief and iterate on ad creatives; Collaborate with Product and Analytics stakeholders to support accurate tracking setup; Contribute to recurring performance reports; Assist with budget tracking and spend pacing; Keep campaign documentation and best practices organized; Coordinate with cross-functional teams to align campaigns with product launches and promotions.
Seniority
Junior, hands-on IC
