Director, Customer Marketing Commercial
Core
Lead and evolve an integrated, multi-channel customer marketing strategy to drive product adoption, renewals, retention, expansion revenue, and long-term customer value.
Role type
Senior IC Director, Customer Marketing
Builds
Multi-channel customer marketing campaigns, lifecycle programs, and expansion revenue initiatives
Domain
B2B SaaS, IT Management & Cybersecurity
Required skills
Customer marketing strategy, lifecycle marketing, expansion campaign management, marketing automation, CRM management, data analytics, cross-functional leadership, campaign planning, content strategy, churn reduction
Preferred skills
AI-driven analytics, predictive insights, advanced Excel reporting, digital tools for personalization
Technologies
Wrike, Marketing Automation Platforms, CRM Systems
Responsibilities
Lead and coach a team of customer marketing professionals; Define and execute quarterly customer expansion campaign plans; Oversee multi-touch lifecycle marketing programs and webinar enablement; Partner with Sales and Customer Success on expansion-ready accounts; Manage campaign execution and asset delivery; Provide reporting on expansion KPIs and revenue influence; Set standards for CRM and customer data stewardship.
