GTM Engineer, Growth Marketing
Core
Build marketing intelligence systems and automation workflows to drive demand generation, customer expansion, and pipeline conversion in B2B fintech.
Role type
Senior Growth Marketing Engineer (GTM)
Builds
Automated prospecting lists, campaign workflows, and closed-loop attribution frameworks connecting marketing activity to revenue.
Domain
B2B SaaS / Fintech / Lending
Deliverable
product features
Required skills
HubSpot, Salesforce (SFDC), SQL, Snowflake, data modeling, campaign strategy, funnel analysis, A/B testing
Preferred skills
Python, JavaScript, intent data platforms (6sense, Bombora), data enrichment tools (Clay, Clearbit), product analytics (Heap), AI tools (Claude)
Technologies
HubSpot, Salesforce, Snowflake, Heap, 6sense, Bombora, ZoomInfo, Clay, Clearbit, GA4
Responsibilities
Mine CRM and product usage data to identify new segments and expansion opportunities; build and maintain automated prospecting lists; design multi-channel campaign workflows; define ICP scoring; build closed-loop attribution models linking ads to pipeline/revenue; analyze usage data to drive cross-sell/upsell campaigns; create dashboards for funnel performance and ROI.
Seniority
Senior, hands-on IC
