Lifecycle Marketing Lead
Core
Drive retention strategy and list growth across the full path to purchase for organic infant formula parents via email, SMS, and on-site personalization.
Role type
Senior Lifecycle Marketing Lead (equivalent to senior manager)
Builds
Retention programs, loyalty initiatives, and cross-sell campaigns for Bobbie's DTC infant formula brand.
Domain
Consumer Packaged Goods (CPG) / Direct-to-Consumer (DTC) / E-commerce
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Lifecycle marketing strategy, SMS marketing expertise, Klaviyo, Attentive, Recharge, triggered communications setup, segmentation logic, audience strategy, test-and-learn methodology, cross-functional project management
Preferred skills
AI tool integration for personalization, direct mail strategy, inbox collateral management, on-site personalization, retargeting
Technologies
Klaviyo, Attentive, Recharge
Responsibilities
Partner with Director on lifecycle roadmap and execution of growth/retention strategy; Drive test-and-learn agenda tied to retention metrics; Own end-to-end lifecycle programs from ideation to readout; Maintain technical judgment for triggered communication reliability and scale; Collaborate with Data, Platform, CX, Brand, and Creative teams.
Seniority
Senior, hands-on IC
