Lifecycle Marketing Lead
Core
Own end-to-end customer journey (onboarding, conversion, retention, winback) for an AI-native video platform's subscription products.
Role type
Lifecycle Marketing Lead
Builds
Lifecycle programs and cross-channel campaigns for iOS, Android, and web products
Domain
Generative media / AI video / Creator economy
Deliverable
product features
Required skills
Lifecycle marketing strategy, cross-channel campaign management, A/B testing design, subscription metrics analysis, mobile engagement strategy, data-driven experimentation, Iterable platform expertise
Preferred skills
Creator economy knowledge, product-led growth experience, mobile measurement and attribution
Technologies
Iterable, Amplitude, Mixpanel
Responsibilities
Define and execute lifecycle roadmap, build and optimize email/push/in-app/SMS campaigns, run experiments to improve trial conversion and LTV, partner with product/engineering/data teams, leverage AI tools for execution and analysis
Seniority
Senior, hands-on IC