Lifecycle Marketing Manager
Core
Own end-to-end lifecycle marketing outreach, building measurable funnels, email programs, and data-driven journeys for a SaaS and course business.
Role type
Lifecycle Marketing Manager (Build & Operations)
Builds
Automated email nurture flows, lead tracking systems, and attribution reporting for software and course buyers.
Domain
B2B SaaS / EdTech / Compliance
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle marketing strategy, HubSpot (workflows, properties, reporting), email program build from scratch, data hygiene, attribution modeling, CRM integration, compliance management (CASL/CAN-SPAM), lead segmentation, cross-functional collaboration.
Preferred skills
B2B SaaS experience, dual funnel management (consumer + B2B), API/Zapier integration, platform migration, AI tool implementation.
Technologies
HubSpot, Klaviyo, Listrak, Mailchimp, APIs, Zapier
Responsibilities
Build and run email programs across course and software funnels; define audiences and customer journeys; manage consent and compliance; configure HubSpot lifecycle stages and workflows; ensure lead data accuracy; build attribution and leadership reporting; automate lead routing; collaborate on system-side email tracking; protect reseller branding.
Seniority
Mid-Senior, hands-on IC