Field Marketing Manager ASEAN
Core
Lead strategic field marketing initiatives to drive pipeline growth, brand awareness, and revenue for Dataiku's AI platform within the ASEAN region.
Role type
Senior Field Marketing Manager (B2B SaaS)
Builds
Regional marketing campaigns, events, ABM programs, and localized content for the ASEAN market.
Domain
B2B SaaS, Artificial Intelligence, Data Analytics
Deliverable
product features
Required skills
B2B SaaS field marketing, ABM strategy, event management, paid & organic social media, content localization, PR, analyst relations, budget management, HubSpot, Salesforce, Google Suite
Preferred skills
Dataiku product certifications, AI/LLM knowledge, Chinese language proficiency
Technologies
HubSpot, Salesforce, Google Suite, Social Sprout, Path Factory, Creatopy, Tableau
Responsibilities
Develop and execute regional field marketing strategy; manage high-impact events (tradeshows, conferences, Dataiku Summit); lead ABM programs with sales; create localized content and social media campaigns; manage PR and analyst relations; oversee regional marketing budget.
Seniority
Senior, hands-on IC
