Sr. Member Engagement Manager, Lifecycle
Core
Own end-to-end lifecycle engagement programs (email, SMS, Push) guiding members through personalized health journeys from pre-pregnancy to menopause.
Role type
Senior Member Engagement Manager, Lifecycle
Builds
Automated member-facing communication programs and lifecycle experiences
Domain
Digital Health / Fertility & Family Care
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lifecycle program ownership, Journey design, Data analysis & hypothesis testing, Cross-functional project leadership, CRM personalization logic, QA & campaign management, AI tooling integration
Preferred skills
Email campaign execution, Product GTM launch support, Multi-language content coordination
Technologies
Blueshift, Salesforce Marketing Cloud, Campaign.io, Liquid
Responsibilities
Lead new lifecycle experiences from concept to post-launch; Maintain and optimize existing engagement programs across multiple channels; Drive engagement through data analysis and performance reporting; Partner with Product on GTM releases to integrate new features; Build a scalable experimentation cadence
Seniority
Senior, hands-on IC
