Lifecycle Marketing Manager
Core
Own full-funnel lifecycle journeys to activate, retain, and grow B2B fleet customers from fuel card adoption to multi-product financial relationships.
Role type
Lifecycle Marketing Manager (B2B Fintech)
Builds
Automated lifecycle programs in Braze covering onboarding, activation, cross-sell, retention, and winback.
Domain
B2B Fintech / Commercial Fleet Payments
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Lifecycle marketing strategy, Braze platform mastery, behavioral data analysis, A/B testing design, copywriting, cross-functional partnership, experimentation management
Preferred skills
B2B fintech experience, payments domain knowledge, SaaS background, AI tool usage
Technologies
Braze
Responsibilities
Build and run nurture, onboarding, activation, engagement, retention, and winback programs; Drive fuel-to-non-fuel expansion (corporate cards, Bill Pay); Identify drop-off points and partner with Product/Sales/CS to resolve; Own measurement and experimentation for program metrics; Design onboarding journeys for fleet card issuance and transaction setup.
Seniority
Mid-Senior, hands-on IC